Search engine optimization or SEO in short, is a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings. Search engine optimization is essential because the majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages.
A Web crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing. Web search engines and some other sites use Web crawling software to update their web content. Web crawlers can copy all the pages they visit for later processing by a search engine which indexes the downloaded pages so the users can search much more efficiently.
Meta tags are a great way for web developers to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system.
A natural search is one where results are returned based on the natural indexing of the Web site, as opposed to those that are returned based on paid advertising and editorial changes made by the search engine itself such as paid advertising.
Attributes in SEO
By researching your market’s keyword demand, you can learn which terms and phrases target the SEO. Meta descriptions are HTML attributes that provide concise summaries of webpages. Page title gets you more hits because it’s memorable or concise, but it also helps your search engine ranking. Your domain name is how users will find, remember, share and identify your company online. In both social media and search engines, the domain name is the primary way by which users can identify where the link will lead.
Search Engine Marketing Methods
Pay Per click or PPC is a advertising model used to direct traffic to the websites. Essentially you pay when someone clicks your link and is directed to your site.
Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results.
Video Marketing is designed to combine the power of video and internet marketing to create visibility for websites or businesses.
Sponsored Listings are paid advertisements in the form of a hypertext link that shows up on search results pages. The ads are typically for products and services that are generally or very specifically related to the keywords in the search query.
Google Adsense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.
Hats in SEO
Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
Search Engine Guidelines
- Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.
- Provide a sitemap file with links that point to the important pages on your site. Also provide a page with a human-readable list of links to these pages.
- Limit the number of links on a page to a reasonable number (a few thousand at most).
- Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed.
- Ensure that your site appears correctly in different browsers.
Web analytic tools provide the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.